What is a good budget for my audience size, how many ads do I need and what about frequency?

Figuring out your audience size relative to your budget can seem like a bit of a puzzle. If your audience is too large for your monthly budget, you might not reach as many people as you'd hope. On the other hand, too small an audience could see your ads popping up too often, which might irritate potential customers.
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Personally, I've found that an ad frequency of 5 often outperforms lower numbers like 1 or 2.

So, if you're a newcomer to the market targeting a fresh audience, I'd suggest a frequency range of 5 to 10 per month, depending on the length of the campaign.

Try out different ad creatives and continually test their effectiveness. This way, you can always be refining your approach, working towards finding the winning combination.