LinkedIn Ads Budget and Audience Calculator
You have a audience size in mind - but what does it cost to optimally reach that audience with an ad campaign?
Or, you have a set budget, but what is the ideal audience size and how many ads do you need?
My calculator will assist you.
What is a good budget for my audience size, how many ads do I need and what about frequency?
Figuring out your audience size relative to your budget can seem like a bit of a puzzle. If your audience is too large for your monthly budget, you might not reach as many people as you'd hope and don't create memory recall.
If you're a startup and targeting a fresh audience, I recommend a frequency range of 10 per month, and maximising your audience penetration (target reach) to make sure you are seen.
Always test and update creatives every couple of months to keep things fresh and optimize your CTR.